People · Platforms · Scale

We organize
the unorganized.

Every massive industry is fragmented. We find the chaos, organize the people and the supply, and spin off vertically integrated platforms that serve a billion consumers.

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Our Thesis

From fragments
to empires.

The world's largest industries aren't broken — they're fragmented. Millions of talented people, thousands of local supply chains, billions in consumer demand. All disconnected. All underserved.

We don't build technology and hope people show up. We start with the people. We find them in the gullies, the kitchens, the workshops. We skill them, organize them, and plug them into vertically integrated platforms where they become the product.

The personal shopper in Mumbai's Crawford Market becomes a global curator. The chef in a Bangkok street stall becomes a private-label brand. The stylist with taste becomes a storefront. We don't disrupt industries — we organize the fragments into something the world has never seen.

Every venture we spin off follows the same architecture: recruit the talent, build the stack, own the brand, serve the consumer. No middlemen. No marketplaces of marketplaces. Pure vertical integration from person to purchase.

The Model

The Billioned stack

1

Consumer Demand

Global buyers seeking authentic, affordable, direct-from-source products and services

2

Platform & Brand

Private-label, vertically integrated marketplaces — each owning the entire experience

3

Technology & AI

Shared infrastructure — onboarding, inventory, logistics, personalization, analytics

4

Skilled Workforce

Recruited, trained, and deployed — shoppers, chefs, curators, stylists, creators

5

The Unorganized

India's fragmented industries — millions of artisans, chefs, sellers, creators waiting to be organized

4
Ventures in portfolio
15+
Target cities
20+
Years founding experience
1B
People to organize
The Ventures

Each platform is a vertical slice through the chaos

Every venture follows the same playbook: find the fragments, organize the people, build the stack, own the brand.

The Airbnb of Shopping

Shop the world, one city at a time

Local personal shoppers in 15 cities curate authentic products from street markets and artisans. Live video shopping, direct-to-consumer, no middlemen. India's best shopping streets, delivered globally.

Showcase

Creator Commerce Platform

Create and curate your own online storefront

Anyone can build a personal shop of curated products from anywhere online. Share your taste, build a following, earn from every recommendation. Depop meets Pinterest meets affiliate commerce.

Showcase

Private-Label Food Delivery

Your private kitchen, delivered to your door

100% private-label dark kitchens with world-class chefs from Bangkok, Osaka, and India's top hotels. Best-in-category for every dish, delivered at competitive prices. We don't list restaurants — we replaced them.

Showcase

Coming Soon

The next vertical

Another fragmented industry. Another billion people to organize. Details dropping soon.

Preview
Founder

Rishi Khiani

20+ years building platforms that scaled to tens of millions of users across media, commerce, and technology in India and globally.

Times Internet12M to 30M users, 50%+ market share in news & entertainment
GaanaBuilt India's #1 music platform — 0 to 10M users in 90 days
ScootsyFounded premium delivery — became Swiggy Gourmet & private label brand Noice
Fork Media100M+ monthly users across 8 countries, Deloitte Fast 50
UrbanEyeBuilt & sold to Network18 — became COO, built their digital infrastructure
KaabilWith Mahindra & Gates Foundation — targeting 1M jobs for Indian women
Full Profile
Rishi Khiani
Rishi Khiani
FOUNDER & CEO

Every great platform was built on the back of organized people doing extraordinary work. We just do it at the scale of a billion.

Billioned · 2026